Brilliant Basics
Global Design Studio

We are Infosys’ digital product and customer experience studio.

The Global Design System

We created the digital expression of the HSBC brand as a flexible design system across all public facing and transactional experiences across business lines.

Digital Learning Experience for INSEAD

We created the platform for the world's top business school. It earned unprecedented positive reviews from students and staff.

Enabling Mendeley's new Product Strategy

For Elsevier, one of the world's largest publishers, we redesigned the digital experience for Mendeley, the leading scientific reference manager.

A New Venture in just 5 Months

We helped shape the proposition and MVP (initial launch) of meeting-space startup Headbox. It is now one of the UK's fastest growing startups.

Brand, Branch & Digital Experience

We rebranded CBI bank and launched all the omni-channel touch-points. We also supported the creation of CBI's business strategy.

Making Energy Saving Accessible

We launched The Energy Loop, a new venture from the Energy Innovation Centre.

HSBC Mobile Banking App

Our award-winning app is used daily by millions of people across the world.

The Digital Wallet for Singapore

We re-imagined Singtel's Dash proposition and the mobile customer and merchant experiences.

An Immersive Experience Space

We brought Singtel's 10,000 sqft FutureNow space to life with expansive digital experiences for their senior B2B clients.

Banking Reimagined

As part of a Digital Transformation programme for National Bank of Abu Dhabi, the largest lender bank in the region, we redesigned all their digital touch-points.

Big Data Visualisation for CBRE

CBRE's Global Flows iPad app visualises big data from the world's largest real estate investment firm to attract new investments.

Conversational UI for Banking

We are helping a leading global bank to develop an AI driven, conversational banking experience through Amazon Echo.


Brilliant Basics® is a global digital product & customer experience studio

We create products that make life simply better®

Brilliant Basics is a global design and product studio that creates products that make life simply better. In a world full of clutter, we want to simplify.

We do this by focusing on the basics. Our deep experience in working with talented people in the areas of service design, user experience and technology has allowed us to create repeatable processes for building digital products and services.

Our founders'

In 2012, Anand Verma founded bb to disrupt the traditional agency and consultancy model. Anand has extensive experience at large agency networks.

He assembled a team of digital leaders, including Ralf Gehrig, as Co-founder and Chief Experience Officer to accelerate the company's growth.

Our Business Model

We always consider the customer at the heart of everything we do.

We shape brilliant ideas into real and valuable digital products and experiences that enable digital transformations for clients and partners globally.

We are bold, innovative,
and fast

We are strategists, creatives, analysts, technologists, delivery, and client engagement leads — all aligned and trained on our approach and vision.

We are T-shaped, consultative-minded people. Deep generalists, who collaborate together in our small, self-organising Hive team structure.

Our welcoming culture ignites creativity and entrepreneurship.


Shaping ideas into digital experiences

We help clients throughout all stages of their business and digital roadmap: generating innovative ideas, shaping them into valuable digital products and experiences, launching the MVP rapidly, and continuously optimising the experience based on data and insights.

Shaping is our sweet spot, delivered via our C2C approach. This stage is particularly valuable in taking your ideas to market rapidly, ensuring desirability by customers, viability for the business, feasibility by technology, and early visibility through prototyping.


Design Thinking that works

We work very collaboratively with our clients through our lean workshop-based approach: Conversation to Creation (C2C).

These workshops are a constant interplay of customer needs, brand and business drivers using our own approach to Design Thinking and stakeholder alignment.

C2C reliably shapes experiences and help to deliver them to market.

Our Services


We help clients to transform their businesses through digital.

We help innovate their customer and employee experiences, create new propositions, and shape them into products.

We work across industries and channels, even beyond digital into retail and physical spaces.

We work collaboratively with our clients, integrated as one team.

We get to real quickly.


Some of our clients & products


We work globally

London HQ
Hong Kong
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