Brilliant Basics
Global Design Studio

We are Infosys’ digital product and customer experience studio.

The Global Design System

We created the digital expression of the HSBC brand as a flexible design system across all public facing and transactional experiences across business lines.

Digital Learning Experience for INSEAD

We created the platform for the world's top business school. It earned unprecedented positive reviews from students and staff.

Enabling Mendeley's new Product Strategy

For Elsevier, one of the world's largest publishers, we redesigned the digital experience for Mendeley, the leading scientific reference manager.

A New Venture in just 5 Months

We helped shape the proposition and MVP (initial launch) of meeting-space startup Headbox. It is now one of the UK's fastest growing startups.

Brand, Branch & Digital Experience

We rebranded CBI bank and launched all the omni-channel touch-points. We also supported the creation of CBI's business strategy.

Making Energy Saving Accessible

We launched The Energy Loop, a new venture from the Energy Innovation Centre.

HSBC Mobile Banking App

Our award-winning app is used daily by millions of people across the world.

The Digital Wallet for Singapore

We re-imagined Singtel's Dash proposition and the mobile customer and merchant experiences.

An Immersive Experience Space

We brought Singtel's 10,000 sqft FutureNow space to life with expansive digital experiences for their senior B2B clients.

Banking Reimagined

As part of a Digital Transformation programme for National Bank of Abu Dhabi, the largest lender bank in the region, we redesigned all their digital touch-points.

Big Data Visualisation for CBRE

CBRE's Global Flows iPad app visualises big data from the world's largest real estate investment firm to attract new investments.

Conversational UI for Banking

We are helping a leading global bank to develop an AI driven, conversational banking experience through Amazon Echo.

See what we’ve been up to

Design led thinking that redefines what a great customer experience is

Brilliant Basics is Infosys’s global design and product studio. We put ourselves in the customer’s shoes, focusing on the basics to redefine experiences and create products that make life simply better.

User experiece experts

We are analysts, user experience experts, product designers, strategists, technologists and entrepreneurs.

We make the complex simple.

And beautiful.

Our Philosophy

We put the customer at the heart of everything we do

We shape brilliant ideas into real, valuable digital products and experiences that enable digital transformation for clients and partners across the globe.

We do this in 3 ways: Consult, Collaborate and Create

Our founders'

In 2012, Anand Verma founded bb to disrupt the traditional agency and consultancy model. Anand has extensive experience at large agency networks.

He assembled a team of digital leaders, including Ralf Gehrig, as Co-founder and Chief Experience Officer to accelerate the company's growth.


From idea to reality - fast

We help clients at all stages of their business life, from an idea for a start-up to an organisation wide digital and cultural transformation. We work smart and fast, innovating and iterating ideas and shaping them into digital products and experiences.

Shaping is our sweet spot, and where our C2C approach approach really comes into play. It’s particularly successful in taking ideas to market quickly.


Conversation to Creation (C2C)

Our lean workshop approach to collaborating, C2C allows our clients and partners deep and focussed insight into customer needs, brand and business drivers.

It’s a natural alignment to our Design Thinking. Taking insights and making them actionable. C2C shapes experiences and helps build products and get them to market fast.

Our Expertise


Subject matter experts and experienced generalists, our expertise spans the full range of disciplines.

We work with clients in a collaborative way, pulling in experts and knowledge across disciplines to build teams that can transform the way brands use digital.

We’re not linear.

We work across geographies, industries, channels, beyond digital into physical space and experience.

Whatever it takes to make an idea something real, useful and relevant.


Some of our clients & products


We work globally

London HQ
New York
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